The KING of billion-dollar brands. Ryan Reynolds. At 47, he is a Hollywood star who owned & sold +$14 billion worth of businesses just for fun. I spent the weekend analyzing his work. Here’s his story, how he did it (and his most genius ads):
Ryan’s business empire of $14B spans across industries: • Sports (Wrexham AFC) • Tech (1Password, Mint Mobile) • Food & beverage (Aviation Gin) • Automobile (Alpine F1 racing team) • Creative (Maximum Effort Productions) His secret? A genius, hands-on approach to marketing and branding. Let me explain, and show you some of his ads…
Or this Mint Mobile spot where he deadpans over a bear trap:
"At Mint Mobile, we don't hate you." pic.twitter.com/BfOFLsPwcK
— Mario Peshev (@no_fear_inc) May 28, 2024
How it started:
When Ryan tasted Aviation Gin in 2018, he fell head over heels.
He didn't just buy a stake – he became the face of the brand.
While other celebs sit back, Ryan rolls up his sleeves and made this ad: pic.twitter.com/R3q605iT0Z
— Mario Peshev (@no_fear_inc) May 28, 2024
In 2022, Ryan joined some investors to drop $218M for 24% of Alpine F1 racing team.
He also invested in 1Password and starred in their ad campaign.
Why? He truly believed in the product and that's just how Ryan rolls. pic.twitter.com/l07ICZ8K7I
— Mario Peshev (@no_fear_inc) May 28, 2024